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Scoring with the net: The cybermarketing of English football clubs

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CONTRIBUTORS:
  Author Beech, John (Coventry University)
  Author Chadwick, Simon (University of Leeds)
  Author Tapp, Alan
JOURNAL:
  Electronic Markets: Journal of Electronic Commerce and Business Media , 10(3), 176 - 184.
YEAR: 2000
PUB TYPE: Journal Article
SUBJECT(S): Football club website marketing internet
DISCIPLINE: Business/Management
HTTP:
LANGUAGE: English
PUB ID: 103-401-635 (Last edited on 2004/05/08 08:23:41 GMT-6)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 1 ] Tsitskari, Efstratia ; Hristakis, Emmanuel ; Kourtesis, Thomas . (2005) Evaluation of the Web as Marketing Tool in Sport by the Sport Managers in Greece
     (Journal Article in Inquiries in Sport & Physical Education )
[ 0 | 2 ] Chadwick, Simon; Thwaites, Des. (2004) Advances in the management of sport sponsorship: fact or fiction? Evidence from English professional soccer
     (Journal Article in Journal of General Management )
[ 0 | 1 ] Ngai, EWT. (2003) Internet marketing research (1987-2000): a literature review and classification
     (Journal Article in European Journal of Marketing )
[ 0 | 3 ] O'Beirne, Cameron. (2003) Online strategies for sport organisations in Western Australia
     (Thesis/Dissertation completed at Edith Cowan University)
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