Notions of ‘success’ and ‘failure’ held by senior UK airline executives and their perceptions of the causes of ‘success’
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ABSTRACT:
This study explores the notions of 'success' and 'failure' held by senior executives in the UK and Irish airline industry. Previous studies of this industry have tended to be from a positivist perspective, focusing on financial performance at the level of 'airline' or 'airline industry'. This study takes the airline executive as the unit of analysis and is conducted from a phenomenological perspective. A methodology using interviews, causal mapping and postal questionnaires is applied to surface the notions of 'success' and 'failure' and the perception of the causes of 'success' held by board-level airline executives. Standardised data published by the Civil Aviation Authority Economic Research Group is used to establish a range of objective measures, both financial and operational, and these objective measures are compared with the rankings of the senior executives' perceptions of the success of UK and Irish airlines. The research establishes that senior airline executives do not...
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