Chadwick, Holt and Beech (2007) Utilising latent brand equity as a foundation for building global sports brands

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Utilising latent brand equity as a foundation for building global sports brands

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CONTRIBUTORS:

	Author:	Chadwick, Simon
	Author:	Holt, Matthew
	Author:	Beech, John (Coventry University)

PROCEEDINGS TITLE:

Proceedings of the Annual Conference of the Academy of Marketing Science

YEAR:

2007

PUB TYPE:

Conference Paper in Proceedings

PAGES:

90 - 98

SUBJECT(S):

Sport marketing; football

DISCIPLINE:

Business/Management

HTTP:

LANGUAGE:

English

PUB ID:

103-434-678 (Last edited on 2007/06/13 08:09:14 GMT-6)

SPONSOR(S):

REFERENCES: (Display Abstract)

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Beech, John; Chadwick, Simon. (2007) The Marketing of Sport Harlow: Pearson Education.

(Book, Edited )

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